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Results > marketing: (51)

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Research / Report
Financial Product Benchmarks | Personalization Through Engagement
Monday, October 26, 2026 Appli Three studies built from Appli's calculator engagement data on financial-institution websites. What shoppers tell you when they run the numbers, what that is worth, and how to use it to personalize the next step: home equity, consumer lending and deposits.
Guide
Winning PFI in a Crowded Financial Market
Monday, September 14, 2026 SavvyMoney This complimentary playbook explores how community financial institutions can compete for that relationship by creating more relevant digital experiences that turn everyday engagement into long-term growth.
Guide
The Growth Playbook for Financial Institutions
Friday, September 4, 2026 SavvyMoney Consumers increasingly expect their financial institution to understand their needs and provide relevant, personalized guidance. For community banks and credit unions, delivering that experience can seem difficult when competing against institutions with massive technology budgets and dedicated data teams.
Guide
Do You Know What Your Credit Card Portfolio Is Actually Earning?
Wednesday, August 19, 2026 Bassett Capital Group Your card program may be generating plenty of activity while quietly leaving significant margin on the table.
White Paper
Data Rich, Insight Poor: Why Financial Institutions Still Struggle to Act on Their Customer Data
Monday, July 27, 2026 Franklin Madison Financial institutions are not short on data. Banks and credit unions know when consumers open accounts, move money, apply for loans, engage with digital channels, respond to campaigns, or shift their financial behavior. The signals are there. The challenge is turning those signals into action.
White Paper
Early 2026 Loan Calculation & Conversion Trends
Friday, July 24, 2026 Appli The borrowers who need to act are converting at three times their share of traffic, while everyone else just browses. This whitepaper reveals the split your averages are hiding.
eBook
The Insurance Playbook for Financial Institution Growth and Consumer Loyalty
Wednesday, July 22, 2026 Franklin Madison This expert-authored whitepaper reveals how banks can leverage their unique advantages—like low acquisition costs, rich data, and trusted brands—to enter the insurance market and become valuable one-stop financial partners. Download now to discover how your bank can turn insurance into a growth engine.
eBook
Only 14% of Gen Z Feel Financially Confident.
Friday, June 26, 2026 SavvyMoney Gen Z has every financial tool at their fingertips and still feels lost. See what this generation actually wants from their FI, and how the institutions getting it right are turning credit guidance into lasting loyalty.
eBook
The 2026 Growth Playbook: Turn Personalization into Profit
Wednesday, May 20, 2026 SavvyMoney The 2026 Growth Playbook for financial institutions is here. Learn how you can turn personalization into measurable growth-driving deeper engagement, stronger loyalty, and better conversion.
White Paper
Are Merchant Services Costing You Loyalty?
Wednesday, May 13, 2026 Elan Credit Card This paper examines the current condition of small- and medium-sized businesses, outlines what they expect from merchant partners, and explains how financial institutions can approach merchant services as part of a broader strategy to support revenue and long-term client relationships.
Guide
Sales Not Just Service: How Credit Unions Drive Growth Through Modern Sales Culture
Wednesday, April 29, 2026 FI Strategies Service excellence is expected by today’s members, but growth requires more than great experiences. This guide explains how credit unions can embrace sales behaviors that uncover member needs, deliver meaningful financial solutions, and support long-term organizational growth.
White Paper
Is Cross-Sell Failing at Financial Institutions?
Wednesday, April 1, 2026 Franklin Madison Cross-sell has long been viewed as a growth lever for financial institutions. The logic was simple: if consumers already trust you with one product, offering another should be easy. But today, that model is showing cracks.